European Supply · Iraqi Growth

Commission-only. You pay nothing until your product sells.

We are not asking for your distributorship — we are your team on the ground in Iraq.

Our own team on the ground in Iraq — and our founder in-market regularly.

Download our one-page introduction (PDF)

Years of FMCG experience
15+
Years FMCG Experience
Markets reached
5
Markets Across MENA
Business model
0%
Inventory Risk to Suppliers

How We Work

Three ways we plug in, depending on where you stand today

01

Grow existing sales

Already selling in Iraq? We find where sales are leaking — the distributor, the pricing, the shelf — and fix it with you.

02

Enter the market

Not in Iraq yet? We find and vet the right distributor and buyers, then run the launch with you end-to-end: negotiation, Halal & import compliance, first orders, follow-through.

03

Services on demand

Already have customers there? We become your eyes and hands on the ground: market research, in-market sampling, marketing campaigns, sales-team training and hiring.

Why Iraq

A large, young, import-dependent food market

48 million consumers

One of the youngest populations in the Middle East.

~$16 billion

Of food imported every year — nearly half of Iraq's total imports.

5 high-demand categories

With minimal local production.

Who We Are

A strategic partner, not a trader

Xbrivanta is an international trading and market-development company that bridges trusted European supply with high-potential markets across the Middle East. We bring premium European food products to markets where demand is growing fast — and we do it as a committed partner, not a one-time intermediary.

Our foundation is a leadership team with more than 15 years of senior, ground-level experience in FMCG, distribution networks, infant nutrition, and healthcare across Iraq and the wider MENA region. We understand more than logistics — we understand how brands win on the shelf, how distribution truly works, and how to build sustainable sales in complex markets.

Founded by Mojtaba Farahani — 15+ years in FMCG and infant nutrition, formerly leading Aptamil & Bebelac for Danone in Iraq.

Our Approach

Successful market entry isn't just about finding a buyer — it's about finding the right partner and building a sustainable relationship.

  • Carefully select distributors
  • Support both sides during negotiations
  • Stay involved after the deal to ensure execution

Our Mission

To simplify international expansion and create profitable, long-term partnerships between Europe and Iraq — from Europe to the Middle East, and beyond borders.

Our Categories

Dairy & Pizza Cheese · Frozen Potato Products · Frozen Fruit & Vegetables · Baby Food & Infant Nutrition · Baby Care & Hygiene

We’ve built brands in Iraq before — from the inside.

  • Led Aptamil & Bebelac (Danone) in Iraq — nationwide distribution and retail execution.
  • 15+ years of FMCG & infant-nutrition leadership across Iraq and the Kurdistan Region.
  • Established network of vetted distributors and pharmacy/modern-trade buyers across Iraq, Kurdistan, Jordan and the UAE.

Why Xbrivanta

Genuine Market Access

A European-registered partner with first-hand access across Iraq and the Kurdistan Region of Iraq.

Proven FMCG Track Record

15+ years of senior experience in FMCG, distribution, and regional market dynamics.

Performance-Driven Model

Our success is tied directly to the growth of yours — we grow when you grow.

What We Offer

Services built for market entry, distribution, and growth

We source, import, distribute, and grow. Beyond moving product, we develop markets — managing placement, pricing, visibility, and demand generation on behalf of our supplier partners, and we connect manufacturers with buyers seeking outsourced and private-label production.

Market Entry Strategy

We analyze your product and define the best approach to enter the Iraqi market, including pricing, positioning, and target channels.

Distributor Sourcing

We identify and connect you with reliable, relevant local distributors based on your product category and brand positioning.

B2B Matchmaking

We introduce your products to qualified buyers and manage the communication process from first contact to serious negotiation.

Negotiation Support

We assist both parties in reaching agreements that are commercially viable and sustainable for the long term.

Deal Execution Follow-up

After closing the deal, we remain involved as your local representative to ensure proper execution of agreements.

Market Development Support

We help you grow your presence in Iraq through market feedback, distributor performance tracking, and expansion planning.

A commission-based, performance-aligned model

We operate on a commission-based model, earning a percentage from successful deals between suppliers and buyers. Xbrivanta does not take ownership of goods or participate in trading arbitrage — our success is directly tied to the growth we generate for our partners.

Key Products

Premium categories we bring to market

Across dairy, frozen foods, and baby nutrition & care, these are the five core product lines our European partners bring to Iraq and the wider region.

Dairy & Pizza Cheese

Frozen Potato Products

Frozen Fruit & Vegetables

Baby Food & Infant Nutrition

Baby Care & Hygiene

FAQ

Frequently Asked Questions

Answers for European manufacturers, buyers & distributors across the region, and general questions about how we work.

For European Manufacturers & Suppliers

You can build a team — but from Europe it is slow, expensive, and high-risk. You would carry fixed salaries, travel costs, and often two to three years of relationship-building before the first meaningful order. Xbrivanta is your ready-made Business Development function already on the ground: 15+ years of FMCG relationships, distribution know-how, and direct buyer access across all of Iraq and the Kurdistan Region of Iraq. You gain immediate market presence with no fixed overhead — and because our model is commission-only, you pay nothing until your product sells.

We accelerate what you already have. Rather than simply taking orders, we actively develop your position — managing shelf placement, pricing strategy, product visibility, and demand generation. Our role is to grow your existing volume and defend it against competitors, not to duplicate a transaction you already run.

Our model is performance-based and aligned with your results. Depending on your starting position — whether you already export to Iraq or are entering from zero — we agree a clear, measurable sales target and a commission structure tied to the growth we generate. Full commercial terms are shared after an initial call. In short: we grow when you grow.

Yes. Beyond distribution, we connect manufacturers with buyers seeking outsourced and private-label production. If you have available capacity, we can bring qualified demand from the region.

For Buyers & Distributors (Iraq & MENA)

You can find a name online — but sourcing well is more than that. We know exactly what the market needs: the right specifications, pack formats, and price points. Through our established European network we secure quotations faster, filter out unreliable partners, negotiate stronger terms, and manage certification, Halal compliance, and logistics end-to-end. The result: you save weeks of back-and-forth, avoid costly sourcing mistakes, and receive market-ready products at competitive landed prices.

We reduce that risk before it happens. Our recommendations are built on first-hand market knowledge — we advise on the right products, specs, and pricing for local demand, and we typically start with a controlled trial volume before scaling. You commit to a full programme only once the market response is proven.

General

Dairy & Pizza Cheese, Frozen Potato Products, Frozen Fruit & Vegetables, Baby Food & Infant Nutrition, and Baby Care & Hygiene.

Our priority market is Iraq, with direct access across all of Iraq and the Kurdistan Region of Iraq, supported by an extended network reaching Syria, Jordan, and the United Arab Emirates.

Yes. We work with Halal, ISO/BRC and health-certificate requirements, and we coordinate import routing (via Umm Qasr / Mersin) and cold-chain logistics as part of the service.

It begins with a short online meeting. We review your objectives, align on the partnership model, and — where relevant — plan an initial trial shipment. From there, we move quickly.

Ready to expand into Iraq?

It begins with a short online meeting. Tell us about your product, and we'll align on the right partnership model for your goals.

Mojy Farahani — Main Contact, Xbrivanta

General enquiries: hello@visionxy7.com

UK office: +44 3330 111131

Download our one-page introduction (PDF)